To compose the site of a restaurant-and-hotel complex in Arkhyz so that the guest chooses a room, sees an honest price for the stay and pays for the booking without leaving for an aggregator — and so that the hotel keeps its own content, in two languages at once.
To sell rooms directly rather than surrender commission to the platforms: the hotel's own site must carry the whole guest journey — from the choice of dates to payment — and present its four stars as the hotel itself presents them, not as a booking-system template.
To sell rooms directly rather than surrender commission to the platforms: the hotel's own site must carry the whole guest journey — from the choice of dates to payment — and present its four stars as the hotel itself presents them, not as a booking-system template.
Aggregators take the guest from the hotel: there the guest searches, compares and pays, while the hotel surrenders commission on its own name. The sites of resort hotels almost always share the same weakness — the shopfront is handsome, but the booking is led away into someone else's window, where both the design and the trust break off. Hence the conclusion for the structure: the path of 'chosen — costed — paid' must remain wholly on the hotel's own site.
We examined not 'tourists in general' but the reasons to come: couples take a short weekend, families take rooms with children and board, groups of friends come to ride, business guests arrive for a conference, and some come alone for the quiet. The reasons overlap neither in room, nor in service, nor in wording — and so the holiday scenarios became separate pages and an entry point into the catalogue rather than a paragraph on the home page. A separate audience is the guests from abroad: the second locale is for them.
The scenarios were not in the brief — we proposed them ourselves. Such is our principle: to do a little more for the client than the specification asks. The reasoning is simple: a scenario page sells not a room but the whole journey — the stay together with the spa, the restaurant, the transfer and the activities on the slope. The average bill rises, and occupancy ceases to depend on a single season: in winter guests come to ride, in summer to the mountains and the water.
Arkhyz is a resort of pronounced seasons: winter and summer are sold by a different picture, different services and different prices. The hotel here is not a 'place to sleep' but a complex: rooms, a restaurant, a spa, a pool, a conference hall and event spaces. The product is composed so that each part of the complex has its own page and its own entry from search, while the change of season shifts the shopfront without breaking the route to a booking.
The hotel is booked from the telephone: the guest leafs through rooms on the road, compares dates in the evening from the sofa and pays in the same place. And so the mobile version was assembled not as an afterthought but as the principal scenario — search by dates, the room card with its gallery, the composition of a booking and the payment form all work with a single thumb. The tablet holds the full-size catalogue, while the menu, the calendar and the guest selection are rewritten for touch.
ANSWER JUST 7 QUESTIONS — OUR SYSTEM WILL SUGGEST SUITABLE OPTIONS AT ONCE
A PERSONAL COMMERCIAL PROPOSAL
A respectful conversation by voice — 15–30 minutes. A commercial sheet in a slim binding will be ready within 1-2 hours of the call.
